Rebuild Wine Country is spearheaded by a group of volunteer wine industry professionals from both Sonoma County & Napa Valley. Founded by the team behind Senses Wines, the Rebuild Wine Country leadership team grew organically through relationships between like-minded individuals that wanted to give back to their communities in need. These industry leaders form the backbone of our organization, committed to our long-term mission.


Chris Strieter | Founder

When wildfires ripped through California Wine Country in October 2017, Sonoma County native Strieter mobilized fast. He was a key player in the assembly of a volunteer team and setting up a crowdfunding campaign, with money directed to local Habitat for Humanity organizations throughout the North Bay. Founded by Senses Wines, which Strieter began in 2011 with two childhood friends, Rebuild Wine Country’s charitable efforts aid Napa, Sonoma, Lake, Solano and Mendocino Counties. More than $1 million has been raised toward a $5 million goal.

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Chelsea Boss | Co-founder

Chelsea Boss jumped into action with her team at Senses Wines - where she works as General Manager - to launch Rebuild Wine Country in October 2017. Chelsea continues to donate her free time managing the execution of the Rebuild Wine Country mission, and continuing the momentum of reaching our long-term goal of $5M dollars.

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Michelle Lipa | Press and Media

Michelle Lipa takes the lead on all media relations for Rebuild Wine Country. She is the founder of Trig Collective in Napa Valley and has more than 15 years of experience in hospitality, non-profit and business-to-business branding and communications.

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Jordan Felling | Partnerships & Outreach

Jordan Felling is our go-to for fundraising event production and opportunities to collaborate with business & community members interested in leveraging resources to support Rebuild Wine Country. She is founder of The Pollinate Brand in Napa Valley and brings her talents in non-profit fundraising, creative direction and project management to our team.

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Ashley Cummins | Digital Marketing

Ashley manages the Rebuild Wine Country digital marketing efforts in partnership with her Napa-based marketing agency, Astra Digital. The 2017 fires were her first wildfire experience and she has been able to apply her previous nonprofit marketing skills to help this new community she calls home.

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Ari Jackson | Sonoma Rebuilding Efforts

Ariel aids the broader team at Habitat for Humanity and Rebuild Wine Country in the coordination and execution of rebuilding efforts in Sonoma County. She was inspired to join the team at Rebuild Wine Country after watching many friends and employees lose their homes. She is a Sonoma County native and Director of Real Estate Development at Jackson Family Wines.